01 —
The Idea and Structure of a Website
Main idea and purpose of a website. One page or several? The website structure and the main blocks.
Site support, advising on issues. Analytics page views, number of sessions and unique visitors, number of requests, events and UTM tags.
Competitor websites. Cross-categories. Inspiring examples.
Where to get the information for the website. How to write the text for the website: main points. Text style.
Selecting and adapting a template. Navigation on the website. Where to get good pictures for the website. What to do with the logo.
03 —
A Website Prototype or Mock-up
What is a prototype? Examples of prototypes. How to draw a prototype, basic elements.